AppLovin Corp

# AppLovin Corporation

Headquartered in Palo Alto, California, AppLovin operates a software platform that connects advertisers with mobile and connected TV publishers through programmatic advertising solutions. The company's core offerings include AppDiscovery, which matches advertiser demand with publisher supply via auction mechanisms; MAX, a real-time bidding technology that optimizes publisher inventory values; and Adjust, a measurement and analytics platform providing marketers with app marketing visibility and performance data. The company also operates Wurl, a connected TV distribution platform offering advertising and publishing solutions for streaming video content companies.

AppLovin's business is organized into two primary segments: Advertising and Apps. The Advertising segment encompasses its programmatic platforms, exchange services, and connected TV solutions, while the Apps segment includes a portfolio of free-to-play mobile games developed through its own studios or partner arrangements. Additional products include SparkLabs for app store optimization, AppLovin Exchange for real-time bidding across mobile and CTV devices, and Array, an app management suite for mobile operators.

The platform serves a broad customer base including individual developers, small to enterprise-level businesses, advertising networks, mobile app publishers, and game studio developers across the United States and internationally. The company was incorporated in Delaware in 2011 and operates with significant international reach across multiple markets.