Bonk, Inc. operates in the over-the-counter and consumer products space, focusing on health, wellness, and personal care categories. The company's primary offering is Safety Shot Beverage, a drink formulated to lower blood alcohol content. Beyond this flagship product, Bonk manufactures and distributes a range of topical treatments and wellness products, including formulations for hair loss, vitiligo, eczema, and sexual wellness applications.
The company generates revenue through multiple distribution channels, including direct-to-consumer sales, wholesale distributors, retail partnerships, and e-commerce platforms. This multi-channel approach allows the company to reach consumers through both traditional retail environments and online marketplaces.
Bonk operates as a small-scale enterprise with eight full-time employees and maintains headquarters in Jupiter, Florida. The company was incorporated in Delaware in 2018 under the name Safety Shot, Inc., rebranding to Bonk, Inc. in October 2025. Operations are U.S.-focused, with products available domestically through its established distribution network.
Fiscal years are as reported by the company and may not align with the calendar year. For example, Apple's FY 2024 ends in September 2024.
| Fiscal Year | EPS Diluted | EPS Basic | YoY | |
|---|---|---|---|---|
| 2024 | $-0.91 | $-0.91 | -85.7% | |
| 2023 | $-0.49 | $-0.49 | +29.0% | |
| 2022 | $-0.69 | $-0.69 | +59.2% | |
| 2021 | $-1.69 | $-1.69 | -96.5% | |
| 2020 | — | $-0.86 | — |