Boqii Holding Limited operates an e-commerce platform focused on pet products and services in China. The company sells pet food, treats, grooming supplies, toys, apparel, cages, and over-the-counter veterinary drugs through online channels and an offline distribution network. It also manages proprietary pet product brands including Yiqin (cat litter and pet food), Youbeizi (value-oriented pet food), Mocare (freeze-dried pet food), and D-cat (pet snacks, pharmaceuticals, and medical care products). Beyond retail, Boqii operates Boqii Mall, an online sales platform, and Boqii Community, an interactive content platform for pet owners.
The company serves two primary customer segments: individual pet owners and small to medium-sized pet businesses, including offline pet stores and veterinary hospitals. Revenue streams include direct e-commerce sales, wholesale distribution to pet retailers and clinics, and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai. As of the latest available data, Boqii employs 158 full-time staff and operates primarily throughout mainland China, serving the growing domestic pet care market.
No 10-K filings found.