Cricut, Inc.

Cricut, Inc. operates a creativity platform centered on connected cutting and writing machines that enable consumers to design and produce personalized handmade goods. The company's hardware portfolio includes the Cricut Joy, Explore, Maker, and Venture machine families, which cut, write, score, and apply decorative effects to materials including paper, vinyl, iron-on vinyl, wood, and leather. Users create projects ranging from personalized greeting cards and apparel to home décor items using Cricut Design Space, a cloud-based software accessible across desktop and mobile devices.

The company generates revenue through two primary segments: Platform and Products. The Platform segment encompasses Cricut Design Space software, subscription offerings (Cricut Access and Cricut Access Premium), and in-app purchases of images, fonts, and design projects. The Products segment includes connected machines, accessories such as the EasyPress heat press and Mug Press, hand tools, blades, and consumable materials like vinyl and iron-on products.

Cricut operates with approximately 640 full-time employees and serves customers in North America, the United Kingdom, Ireland, Western Europe, Australia, New Zealand, the Middle East, Latin America, South Africa, and Asia. The company distributes its products through third-party retail partners, online channels including its direct website, and a distributor network. Cricut was incorporated in 1969 as Provo Craft & Novelty, Inc. and rebranded under its current name in 2018.