FORRESTER RESEARCH, INC.

Forrester Research is an independent research and advisory firm serving business and technology leaders across North America, Europe, Asia Pacific, and other international markets. The company delivers subscription-based research services, consulting engagements, and industry events designed to support client decision-making in areas including customer experience, digital transformation, marketing, sales, security, and emerging technologies. Its research offerings include trend analysis, market forecasts, buyer insights, benchmarking data, and vendor evaluations.

The company operates through three primary segments. The Research segment provides subscription services including Forrester Decisions, which delivers strategic guidance through content, consumer and business data, best practice models, and technology market assessments. The Consulting segment offers project-based advisory services such as maturity assessments, strategy development, vendor selection, organizational structuring, and content marketing support. The Events segment hosts industry conferences and forums focused on marketing, sales, product leadership, customer experience, and emerging technologies.

Forrester employs approximately 1,474 full-time staff members and maintains its headquarters in Cambridge, Massachusetts. The company was incorporated in Delaware in 1983. Products and services are distributed through a direct sales force model.