Here Group Ltd

# Here Group Ltd

Operating as a designer and retailer of pop toys, Here Group Limited focuses on the collectible toy market in China. The company produces and sells pop toys under its HERE brand, with product offerings that include plush toys and figure collectibles. Founded in 2019 and formerly known as QuantaSing Group Limited, the company rebranded to Here Group Limited in November 2025.

The company maintains operations centered in Beijing, China, with a workforce of 714 full-time employees. As a specialty retailer in the leisure and hobby sector, Here Group distributes its collectible toy products primarily through the Chinese market. The business model centers on designing branded pop toys and related collectible figures that appeal to toy collectors and enthusiasts.