HERTZ GLOBAL HOLDINGS, INC

Operating under the Hertz, Dollar, and Thrifty brands, the company provides vehicle rental services globally through company-operated locations as well as licensee and franchisee partnerships. The business model includes rental transactions, vehicle sales, and ancillary services such as insurance, GPS, and fuel options. The company was founded in 1918 and maintains its headquarters in Estero, Florida.

The organization operates two primary segments: Americas RAC and International RAC, serving customers across North America, Europe, Africa, Asia, Australia, the Caribbean, Latin America, the Middle East, and New Zealand. This geographic footprint spans both developed and emerging markets, with significant presence in the United States and key European locations. The rental fleet serves both leisure and business travel segments, with revenue generated from daily, weekly, and long-term rental contracts as well as ancillary service fees.

The company's scale encompasses thousands of rental locations worldwide, positioning it as a major participant in the global vehicle rental sector. Its multi-brand strategy allows it to address different customer segments and price points, from economy-focused operations under the Dollar and Thrifty banners to the core Hertz brand offerings.