Ibotta, Inc.

Based in Denver, Colorado, Ibotta operates a digital promotion platform that connects consumer packaged goods brands with consumers through a network of publishers. The company sources promotional offers from brand clients and distributes them via its Ibotta Performance Network (IPN), a proprietary technology infrastructure that enables redemption across multiple channels including direct-to-consumer mobile applications, websites, browser extensions, and third-party publisher properties.

The company generates revenue through promotional services offered to three primary customer groups: advertisers and brands seeking to reach consumers, retailers looking to drive traffic and sales, and publishers distributing offers across their platforms. Ibotta's digital advertising products include display ads, sponsored offer placements, tiles, newsletters, and featured content positions within its distribution network.

The company operates primarily in the United States market. Ibotta was originally incorporated in Delaware in 2011 under the name Zing Enterprises before adopting its current name in 2012. The organization competes in the broader digital advertising and promotional marketing sector, positioning itself as an intermediary that leverages technology to streamline the connection between consumer-focused brands and distribution channels.