Jumia Technologies AG

# Jumia Technologies AG

Jumia Technologies AG operates an e-commerce platform serving Africa, Europe, and the United Arab Emirates. The company connects sellers with consumers through its marketplace, which offers products across categories including electronics, fashion, home and living, beauty, and fast-moving consumer goods. Beyond marketplace sales, Jumia provides logistics services that handle shipment and delivery of packages from sellers to end consumers, as well as payment services facilitated through JumiaPay, its digital payments network powered by licensed payment service providers and partner institutions.

The platform also offers digital services beyond physical goods, including utility bill payments, airtime recharge, and transport ticketing. The company serves both individual consumers and corporate buyers including retailers and distributors. Jumia operates across multiple regions spanning West Africa, North Africa, East Africa, South Africa, and select European markets, establishing a geographically diversified presence relative to its scale.

Incorporated in Germany in 2012 and rebranded as Jumia Technologies AG in 2019, the company is headquartered in Berlin and listed on the NYSE with a market capitalization of approximately $1.0 billion. The company operates within the internet retail sector, classified under catalog and mail-order retail according to standard industry definitions.