JOHNSON OUTDOORS INC

Johnson Outdoors designs, manufactures, and markets outdoor recreation products focused primarily on fishing, camping, watercraft, and diving applications. The company operates through three distinct business segments that serve different customer bases within the recreational outdoor market.

The Fishing segment generates revenue through electric trolling motors, marine batteries, sonar and GPS navigation equipment, and shallow water anchors sold under the Minn Kota, Humminbird, and Cannon brand names. The Camping & Watercraft Recreation segment produces portable cooking systems under the Jetboil brand and manufactures kayaks, canoes, and paddles through the Old Town and Carlisle brands. The Diving segment manufactures diving and snorkeling equipment including regulators, wetsuits, dive computers, and accessories under the SCUBAPRO brand, while also providing maintenance services, instruction, and travel programs through independent specialty dive retailers and resorts.

The company distributes its products through multiple channels including specialty outdoor retailers, sporting goods chains, internet dealers, and direct-to-consumer sales. Johnson Outdoors operates with approximately 1,300 full-time employees and maintains its headquarters in Racine, Wisconsin. The company was founded in 1970 and serves customers globally, with particular strength in North American recreational markets.