Klaviyo provides a cloud-based customer relationship management platform designed for businesses-to-consumer commerce. The core offering combines marketing automation, customer service, and analytics into a unified system accessible via software-as-a-service delivery. The platform includes email marketing with template libraries and workflow automation, mobile messaging through SMS, RCS, and WhatsApp, and push notification capabilities. The company has expanded its product suite to include Klaviyo Data Platform for data unification and enrichment, AI-driven marketing and customer service agents, social data integration, and customer-facing portals for shopping and service interactions.
The customer base spans entrepreneurs, small and medium-sized businesses, mid-market companies, and enterprises across North America, Europe, Asia-Pacific, and other international regions. Revenue generation derives from subscription access to the core CRM platform and incremental fees for advanced features such as the Data Platform tier, specialized add-ons like reviews collection, and premium analytics capabilities.
The company employs 2,368 full-time staff and maintains headquarters in Boston, Massachusetts. Klaviyo was incorporated in Delaware in 2012 and is listed on the New York Stock Exchange with a market capitalization of $5.3 billion.
Fiscal years are as reported by the company and may not align with the calendar year. For example, Apple's FY 2024 ends in September 2024.
| Fiscal Year | EPS Diluted | EPS Basic | YoY | |
|---|---|---|---|---|
| 2025 | $-0.11 | $-0.11 | +35.3% | |
| 2024 | $-0.17 | $-0.17 | +86.6% | |
| 2023 | $-1.27 | $-1.27 | — |