MEDIFAST INC

Medifast operates as a health and wellness company providing weight loss and weight management products and coaching services in the United States. The company sells a range of meal replacement and supplementary products including bars, shakes, soups, pancakes, and other prepared foods, along with vitamin and mineral supplements. These products are marketed under brand names including Essential Fuelings and OPTAVIA, which serve as the primary consumer-facing platform. The company also offers structured lifestyle plans—such as the 5 & 1 Plan, Optimal Weight 4 & 2 & 1 Plan, and OPTAVIA GLP-1 Nutrition Support Plan—designed to guide customers through weight loss and maintenance programs. Distribution occurs through a direct-to-consumer e-commerce platform.

The company's business model centers on selling meal replacement products and nutritional supplements as part of comprehensive lifestyle programs that include coach guidance and metabolic reset methodologies. Revenue is generated through point-of-sale transactions executed online, with customers purchasing product packages aligned with their chosen lifestyle plan. The company operates with approximately 380 full-time employees and maintains headquarters in Baltimore, Maryland. Medifast was incorporated in Delaware in 1980 and was previously known as Healthrite, Inc. before adopting its current name in 2001.