MIXED MARTIAL ARTS GROUP LTD

Mixed Martial Arts Group Limited operates a portfolio of subscription-based platforms and services serving the martial arts and combat sports industry, primarily in Australia. The company's offerings span business management tools, community platforms, and marketing solutions tailored to gym operators and martial arts enthusiasts. Its product suite includes TrainAlta, a business management platform; BJJLink, a gym management system; Hype, a marketing and lead generation tool; and MixedMartialArts.com, which functions as a community and commerce platform. The company also operates under a UFC Gym partnership arrangement, offering in-gym training passes and related services.

The business model centers on recurring subscription revenue from gym operators and fitness facilities seeking operational efficiency and member engagement tools. The company maintains a small operational footprint with 22 full-time employees and is headquartered in Manly, New South Wales. Originally incorporated in 2013 as Alta Global Group Limited, the company rebranded to Mixed Martial Arts Group Limited in December 2024 to better reflect its core business focus. The company's Australian base provides direct market access to the domestic martial arts sector, though its digital platforms offer potential for broader geographic expansion.