National CineMedia, Inc.

National CineMedia, Inc. operates a cinema advertising network across North America, selling advertising inventory to national, regional, and local advertisers. The company's primary offering is Noovie, an in-theater advertising and entertainment program that displays on movie screens before feature presentations. The company also operates the Lobby Entertainment Network, comprising strategically positioned screens in theater lobbies that display supplementary advertising content. Beyond traditional cinema advertising, the company has expanded into digital offerings, including NCM Boost and Boomerang digital advertising products, as well as digital gaming products such as the Noovie Trivia app.

Revenue is generated through long-term network affiliate agreements with theater circuits, which provide access to their venues for advertising placement. The company serves as an intermediary between theater operators and national and regional advertisers seeking to reach moviegoers. The business model centers on leveraging theater traffic and captive audiences during pre-movie and lobby periods.

The company operates with approximately 248 full-time employees and maintains headquarters in Centennial, Colorado. National CineMedia was incorporated in 2006 and is listed on the Nasdaq exchange. Its operations span the North American cinema market, though the majority of revenue is generated through relationships with major theater circuits in the United States.