NIQ Global Intelligence plc

# NIQ Global Intelligence plc

Formed through the 2021 merger of The Nielsen Company and GfK, NIQ provides consumer intelligence and market research services to companies across consumer packaged goods, retail, pharmaceuticals, and other industries. The company operates as a data and analytics platform that tracks consumer behavior, purchasing patterns, and market trends through retail point-of-sale data, panel surveys, and other information sources.

NIQ's primary business segments include Retail Intelligence, which delivers sales tracking and market share data; Consumer Intelligence, focused on consumer behavior and brand insights; and Strategic Growth, encompassing solutions for e-commerce, foodservice, and emerging channels. The company serves manufacturers, retailers, and agencies seeking to understand market dynamics and optimize commercial decisions.

Headquartered in Dublin, Ireland, with significant operations across North America, Europe, and Asia-Pacific, NIQ operates in over 90 countries. The company generates revenue in the range of $4–5 billion annually and employs approximately 17,000 people globally. Its client base includes multinational consumer companies and regional players across retail and manufacturing sectors.