Pineapple Financial Inc.

Pineapple Financial Inc. operates as a mortgage brokerage and financial services provider in Canada, delivering mortgage advisory services, technology solutions, and back-office support to mortgage professionals and consumers. The company sources mortgage products from financial institutions and assists clients in evaluating rates, options, and loan solutions. It also develops and operates MyPineapple, a technology platform that enables brokers and agents to conduct brokerage operations digitally.

The company's revenue streams encompass mortgage brokering services, back-office support functions, and insurance products. Back-office services include digital onboarding, loan packaging and processing, document management, client portals, lender coordination, regulatory reporting, compliance, training, and administrative support. Pre-underwriting support comprises credit review, fraud analysis, appraisal ordering, and data analytics. Insurance offerings include whole life, permanent life, critical illness, and credit insurance products.

Pineapple Financial operates with approximately 39 full-time employees and is headquartered in North York, Ontario. The company serves mortgage agents, brokers, sub-brokers, brokerages, and direct consumers across Canada. It was incorporated in British Columbia in 2015 and adopted its current name in June 2021.