Purple Innovation, Inc.

Purple Innovation designs, manufactures, and sells mattresses, pillows, bedding accessories, and comfort products for the sleep category. The product portfolio includes mattresses, pillows, sheets, waterproof mattress protectors, bases, seat cushions, blankets, and duvets. The company operates primarily in the United States with international sales also represented in its business.

The company distributes its products through multiple channels including direct-to-consumer e-commerce sales, branded Purple showrooms, wholesale partnerships with brick-and-mortar retailers, and third-party online marketplaces. This omnichannel approach allows the company to reach consumers through both digital and physical retail touchpoints.

Purple Innovation operates with approximately 1,200 full-time employees and maintains its headquarters in Lehi, Utah. The company was founded in 2010 and is incorporated in Delaware, with shares trading on the Nasdaq under the ticker PRPL. The company competes in the household furniture and furnishings sector.