Pursuit Attractions & Hospitality, Inc.

Based in Denver, Colorado, Pursuit Attractions and Hospitality operates a portfolio of destination attractions, lodges, and hospitality properties across the United States, Canada, and Iceland. The company provides integrated hospitality experiences that combine accommodations with on-site restaurants, retail operations, and transportation services. Its properties serve leisure and tourism markets, with offerings designed to attract visitors to specific geographic destinations.

The company's business model centers on destination-based attractions paired with lodging and dining facilities. Its operations span multiple geographic regions, with particular focus on North American and Icelandic markets where it operates branded properties and attractions. The integrated nature of its operations—combining lodges, restaurants, retail, and ground transportation—creates multiple revenue streams within individual properties.

With approximately 1,500 full-time employees and a market capitalization of $1.1 billion, Pursuit operates at a mid-scale within the travel services sector. The company was founded in 1926 and rebranded from Viad Corp to Pursuit Attractions and Hospitality in January 2025. It operates as a publicly traded entity on the NYSE under Delaware incorporation, positioning it to serve both leisure travelers and tourism operators seeking curated destination experiences.