PubMatic, Inc.

# PubMatic, Inc.

The company operates a cloud-based software platform that facilitates programmatic advertising transactions between publishers, advertisers, agencies, and demand-side platforms. PubMatic's core offering is its sell-side platform (SSP), which enables digital content creators to manage and monetize their advertising inventory across multiple formats and devices, including mobile apps, mobile web, desktop, connected television, and over-the-top services. The platform supports various ad formats spanning display, video, and commerce media.

Beyond its primary SSP, PubMatic provides complementary solutions including OpenWrap, a header bidding technology that allows publishers to optimize yield by soliciting bids from multiple demand sources simultaneously. The company also offers Connect, which delivers data and insights to market participants; Activate, enabling direct deal execution; Convert, a commerce media solution; and Identity Hub, an identity management tool designed to help publishers navigate the transition away from third-party cookies.

Founded in 2006 and headquartered in Redwood City, California, PubMatic serves a global customer base across publishers, advertisers, agencies, and trading desks. The platform processes real-time bidding transactions for digital advertising inventory, supporting the programmatic ecosystem's infrastructure. The company operates with a market capitalization of approximately $300 million and maintains operations across multiple geographic regions to serve international advertising markets.