ROCKY BRANDS, INC.

Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands designs, manufactures, and markets footwear and apparel primarily for industrial, outdoor, and military applications. The company operates under multiple brand names including Rocky, Georgia Boot, Durango, Muck, XTRATUF, Lehigh, Servus, and Ranger, serving diverse customer segments including construction and industrial workers, farmers, law enforcement, military personnel, and outdoor enthusiasts.

The company operates through three primary segments. The Wholesale segment distributes products through sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, specialty safety stores, and online channels. The Retail segment sells directly to consumers via company-owned e-commerce platforms including rockyboots.com, georgiaboot.com, durangoboot.com, and muckbootcompany.com, as well as through Rocky Outdoor Gear Stores and third-party marketplaces. The Contract Manufacturing segment produces private label footwear and fulfills contracts for the U.S. Military.

The company maintains geographic presence across the United States, Canada, the United Kingdom, and select international markets. Rocky Brands generates revenue through both branded product sales and contract manufacturing arrangements with government and commercial customers across these regions.