RideNow Group, Inc.

RideNow Group operates as a dual-business enterprise serving two distinct markets within the consumer discretionary sector. The Powersports segment functions as a multi-brand dealership network selling new and pre-owned motorcycles, all-terrain vehicles, utility terrain vehicles (side-by-sides), personal watercraft, snowmobiles, and related powersports equipment. This segment also generates revenue through parts sales, apparel, accessories, financing and insurance products, and repair and maintenance services. The Vehicle Transportation Services segment operates an asset-light brokerage model that facilitates automobile transportation logistics for third parties.

The company operates with approximately 1,928 full-time employees across its U.S. operations, headquartered in Phoenix, Arizona. The powersports dealership network represents the larger revenue component, combining retail vehicle sales with ancillary services and products across multiple product categories and geographic markets. The transportation brokerage segment provides diversification from the capital-intensive dealership business by leveraging technology platforms to connect shippers with carriers without holding significant asset inventories.

The company was incorporated in Nevada in 2013 and rebranded from RumbleOn, Inc. to RideNow Group, Inc. in August 2025. It maintains public listing on Nasdaq with a market capitalization of approximately $0.2 billion.