RE/MAX Holdings, Inc.

RE/MAX Holdings operates as a franchisor of real estate brokerage services, primarily through its flagship RE/MAX brand, which serves agents and brokers across the United States, Canada, and international markets. Founded in 1973 and headquartered in Denver, Colorado, the company generates revenue by licensing its brokerage model to independent franchise operators rather than directly employing agents. The company also provides digital platforms and tools to support agent productivity, including the BoldTrail client relationship management suite and RE/MAX University, a professional development learning platform.

The company operates across three distinct segments. The Real Estate segment comprises the core RE/MAX franchise licensing business and corporate shared services. The Mortgage segment includes Motto Mortgage, a franchise model for mortgage professionals and brokers, along with wemlo, a mortgage loan processing software and services offering. The Marketing Funds segment manages marketing campaigns and agent marketing technology initiatives on behalf of franchisees.

With 519 full-time employees, RE/MAX maintains a lean corporate structure typical of asset-light franchise models. The company's franchise network spans multiple countries, with significant operations in North America. Its business model relies on franchise fees, royalties, and service revenues generated from its network of independent brokers and agents rather than direct agent employment.