Stitch Fix, Inc.

Stitch Fix operates an online personal styling service and apparel retailer based in San Francisco. The company delivers clothing and accessories to customers through its website and mobile application, offering a curated shopping experience centered on personalized styling recommendations. Its product assortment spans women's, men's, and children's categories, including denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand, with specialized sizing options for petite, maternity, and plus-size segments.

The business model combines algorithmic recommendations with human styling expertise. Customers receive "fixes"—curated selections of items chosen by professional stylists based on personal preferences, body measurements, and styling profiles. This hybrid approach of human and data-driven curation differentiates the service from traditional retail and e-commerce platforms.

The company operates primarily in the United States market. With approximately 4,165 full-time employees, Stitch Fix maintains operations spanning styling services, merchandising, technology, and logistics. The business was incorporated in Delaware in 2011, originally under the name Rack Habit Inc. before rebranding to Stitch Fix that same year.