Snap Inc. operates a visual messaging platform centered on Snapchat, an application that enables users to communicate through short videos and photos. The platform includes core features such as camera functionality, messaging, Snap Map for location sharing, Stories for time-limited content, and Spotlight for algorithmic content discovery. The company also develops Spectacles, augmented reality glasses designed for hands-free content capture and interaction with AR experiences.
Revenue derives from advertising products and premium subscription services. The advertising segment includes AR-native ads, traditional image and video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company provides advertisers with campaign management and delivery tools that offer automated ad buying and performance measurement capabilities. Subscription offerings include Snapchat+, Lens+, and Snapchat Platinum, which provide subscribers access to exclusive and experimental features not available in the free version.
Snap operates with approximately 5,261 full-time employees and maintains headquarters in Santa Monica, California. The company serves users across North America, Europe, and internationally, with a significant user base concentrated in developed markets. As a Delaware corporation listed on the NYSE, Snap competes in the digital communication and social media landscape alongside other platforms offering visual and messaging services.
Fiscal years are as reported by the company and may not align with the calendar year. For example, Apple's FY 2024 ends in September 2024.
| Fiscal Year | EPS Diluted | EPS Basic | YoY | |
|---|---|---|---|---|
| 2025 | $-0.27 | $-0.27 | +35.7% | |
| 2024 | $-0.42 | $-0.42 | +48.8% | |
| 2023 | $-0.82 | $-0.82 | +7.9% | |
| 2022 | $-0.89 | $-0.89 | -187.1% | |
| 2021 | $-0.31 | $-0.31 | +52.3% | |
| 2020 | $-0.65 | $-0.65 | +13.3% | |
| 2019 | $-0.75 | $-0.75 | +22.7% | |
| 2018 | $-0.97 | $-0.97 | +67.1% | |
| 2017 | $-2.95 | $-2.95 | — |
| Report Date | Filed | Accession Number | |
|---|---|---|---|
| 2025-12-31 | 2026-02-05 | 0001564408-26-000013 | SEC ↗ |
| 2024-12-31 | 2025-02-05 | 0001564408-25-000019 | SEC ↗ |
| 2023-12-31 | 2024-02-07 | 0001564408-24-000019 | SEC ↗ |
| 2022-12-31 | 2023-02-01 | 0001564408-23-000013 | SEC ↗ |
| 2021-12-31 | 2022-02-04 | 0001564590-22-003868 | SEC ↗ |
| 2020-12-31 | 2021-02-05 | 0001564590-21-004377 | SEC ↗ |
| 2019-12-31 | 2020-02-05 | 0001564590-20-003323 | SEC ↗ |
| 2018-12-31 | 2019-02-06 | 0001564590-19-002053 | SEC ↗ |