Taboola.com Ltd.

Operating an AI-powered content and advertising recommendation platform, Taboola.com Ltd. functions as a discovery engine that connects publishers, advertisers, and users across the open web. The company's core product, Taboola, integrates into partner websites, devices, and mobile applications to surface personalized editorial content and advertisements to end users. The platform uses algorithmic matching to identify relevant content recommendations and sponsored links based on user behavior and contextual signals.

The company generates revenue primarily through advertising placements and content recommendations served across its publisher network. Taboola partners with major websites and digital publishers to monetize traffic through native advertising and sponsored content formats. The platform operates on a performance-based model where advertisers pay based on user engagement with recommendations.

Taboola maintains approximately 2,000 full-time employees and operates globally, with significant presence in the United States, United Kingdom, Germany, Israel, and other international markets. Headquartered in New York, New York, the company was incorporated in Israel in 2006 and trades on the Nasdaq under the ticker TBLAW. Its distributed infrastructure serves content recommendations and advertisements to a substantial portion of the open web, reaching billions of users monthly across its publisher partnerships and distribution channels.