Vera Bradley, Inc.

Vera Bradley designs and manufactures women's fashion accessories, luggage, and home goods, primarily for the North American market. The company's product portfolio includes handbags (backpacks, totes, crossbodies, clutches), travel items (rolling luggage, duffel bags, packing accessories), and home textiles (throw blankets, bedding, towels). The Vera Bradley brand also encompasses footwear, sleepwear, outerwear, and a range of smaller accessories such as wallets, eyewear, and hair accessories. Additionally, the company owns the Pura Vida brand, which focuses on bracelets, rings, necklaces, and casual apparel.

The company operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Vera Bradley Direct includes company-owned stores and e-commerce channels. Vera Bradley Indirect encompasses wholesale distribution through specialty retailers, department stores, and national accounts. Pura Vida operates through its own e-commerce site and wholesale partnerships with department stores and other retailers.

Vera Bradley maintains approximately 1,725 full-time employees and operates from headquarters in Roanoke, Indiana. The company distributes products through multiple channels, including a network of full-line and outlet stores across the United States, three dedicated e-commerce platforms, third-party e-commerce marketplaces, and an annual outlet sale event in Fort Wayne, Indiana.