Advantage Solutions Inc.

Advantage Solutions Inc. provides business services to consumer packaged goods manufacturers and retailers across North America, Asia Pacific, and Europe. The company operates a diversified platform connecting branded suppliers with retail partners through brokerage, analytics, merchandising, and supply chain services. Its service offerings encompass point-of-sale data analysis, shopper research, primary market intelligence, in-store merchandising, retail media solutions, and aisle optimization consulting.

The company is organized into three operating segments. Branded Services focuses on brokerage and analytical offerings for consumer goods manufacturers seeking to reach retailers. Experiential Services delivers in-store merchandising, reset services, and experiential marketing campaigns. Retailer Services provides end-to-end solutions including private brand strategy, merchandising support, retail media networks, and omni-channel marketing for retail partners.

Advantage Solutions operates with approximately 17,000 full-time employees and maintains headquarters in Clayton, Missouri. The company was founded in 1987 and adopted its current name in March 2016, following its operation as Karman Holding Corp. It trades on the Nasdaq exchange.