HARLEY-DAVIDSON, INC.

Founded in 1903 and headquartered in Milwaukee, Wisconsin, Harley-Davidson manufactures and sells motorcycles globally through a network of independent dealers and e-commerce channels. The company designs and produces a diverse motorcycle portfolio spanning cruisers, touring bikes, sportbikes, adventure bikes, and dual-sport models, alongside related parts, accessories, and branded apparel.

The company operates through three primary segments. The Harley-Davidson Motor Company segment manufactures and sells traditional motorcycles and related merchandise to retail customers. The LiveWire segment focuses on electric motorcycles, balance bikes for children, and associated parts and accessories. The Harley-Davidson Financial Services segment provides wholesale financing to dealers through floorplan and open account arrangements, retail installment lending for motorcycle purchases, point-of-sale insurance products, and licensing agreements with third-party financial institutions for co-branded credit cards.

The company maintains operations across the United States and international markets, distributing products through its dealer network rather than direct retail locations. Its financial services segment generates recurring revenue from financing operations and insurance products, creating a diversified income stream beyond motorcycle and merchandise sales.