PROG Holdings, Inc.

PROG Holdings operates as a financial technology company providing alternative payment solutions to consumers across the United States. The company specializes in lease-to-own and buy-now-pay-later (BNPL) offerings designed for customers with limited access to traditional financing. Its products serve as alternatives to conventional credit products for underserved consumer segments.

The company operates through two primary segments. Progressive Leasing provides point-of-sale lease-to-own solutions across in-store, mobile app, and e-commerce channels. Four offers short-term, interest-free installment payment plans through its BNPL platform, alongside Purchasing Power, which targets consumers seeking credit alternatives outside traditional financing structures.

Based in Draper, Utah, PROG Holdings operates with approximately 1,235 full-time employees. The company was formerly known as Aaron's Holdings Company before rebranding to PROG Holdings in December 2020, following its founding in 1955. The company maintains a primarily domestic focus within the United States market through its dual-segment operating structure.